Helium Marketing

Company
Precision Import & Export

Role
Web Design / Branding

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Precision Import Export is a small business who came to me to develop both their branding/logo and online presence. The project's main goal was to position the company as a top quality and locally sourced produce leader within the Australian meat and wine industry. As international exporters, it was also important that the brand convey an accessibility and be instantly recognisable.

The website goal for Precision was to create a very simple and easily digestible site that clearly displays what products they import and export. It was also important that the site visually communicated the companies overall ethos of sourcing and delivering high quality Australian produce and so a lot of careful attention was paid to both layout and selecting the stock images to feature on site.

Overall, the client was very happy with the end result and has since come back for additional design and web marketing related work.

Main website tasks:
* Building template theme and customising to suit branding
* Content collaboration, copywriting and stock photography 
* 5 page layout design
* Custom branded user login 
* Worpress hardening/security setup
* Basic SEO and analytics setup
* Created backup solution
* Basic web maintenance training
* 30 days support after launch

 

Company
Crooked Brook Wines

Role
Web Design, Photography

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Crooked Brook Wines is an award winning and family owned vineyard and quality wine producer located in the Geographe region of Western Australia. Taking on the role of designing the companies website and online store, this projects main goal was to present the business as authorative and unique within the WA wine realm. As the winery does not have a cellar door, orders through the online store are the main source of the companies revenue and so this was a vital aspect of their business.

The Crooked brook website was created as a very simple and clean design so as to let the gorgeous wine bottles and wine speak for itself. However, that's not to say it was an easy site build. Careful attention was paid to how a customer could purchase and order wine as the winery offers a variety of bulk buy options in some rather odd bottle quantities. Not only this but as they offer shipping locally, regionally and nationally it meant there was a fair amount of back end work needed to comply with these rules. After the main design and layout was produced the majority of my time was spent coding and writing woocomerce shipping and quantity rules to ensure the user experience upon ordering wine was as smooth and as intuitive as possible. 

Main website tasks:
* Building template theme and customising to suit branding
* Product photography 
* 6 page layout design
* Fully customised e-commerce online store
* Custom branded user login 
* Worpress hardening/security setup
* Basic SEO and analytics setup
* Created backup solution
* Online store and order training
* 30 days support after launch

 

Company
Beauty & The Brow

Role
Web Design

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Beauty & The Brow is an eyebrow waxing and beauty salon located in South Perth. The owner was referred to me from another client and wanted to begin to branch out and extend her already large client base through online presence. The main goal with this project was to create a clean and modern design using the companies existing branding and style guide while alsp providing an appointment booking option.

For this site design, I wanted to keep their site as per their brand. Clean and white with hints of colour which I then crafted into an easily navigated and simple site to direct traffic and get more bookings. The client already had a great base of customers but they really wanted to provide an online booking option on site so I customised an appointment plugin and designed it specifically for their business. The owner was particularly hesitant being a non-technologically minded person and so I made sure that not only was she trained on how to use the system after launch, but that the system itself was fairly intuitive. 

Main website tasks:
* Building template theme and customising to suit branding
* Basic 4 page layout design
* Fully customised appointment plugin
* Custom branded user login 
* Worpress hardening/security setup
* Basic SEO and analytics setup
* Created backup solution
* Appointment plugin and site management training 
* 30 days support after launch

 

Other Sites I've Designed